While exploring the world of consumer electronics, I decided to develop a new product line for an existing brand with strong design history and language. The SMEG steam iron is an innovative electronic handheld device that refreshes the brand’s product offering while maintaining the overall brand aesthetic and design principles.

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​SMEG is an Italian Home Appliance Manufacturer best known for their 1950's retro-style kitchen appliances. SMEG offers high-quality, elegant solutions for contemporary living that make a statement in the home.​​

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Role Industrial Designer

Tools Solidworks, Keyshot, Adobe Photoshop

Field Industrial Design

Designed Spring 2021